In today’s fast paced world, digital growth is a key factor to growth. Brands invest substantial amounts of money to establish an online presence that differentiates them from their competitors in the niche. What truly stands a business out is their digital presence. Whether you are starting from scratch or a well-established business, a strategic approach is essential to expand your audience.
In this blog, our focus will be on Instagram. As we all know, Instagram has had a significant influence on marketing, processing remarkable strength in driving traffic, engaging customers, and converting sales. Although its algorithms may seem tricky, once you decipher the code, the platform becomes more fun for you. Let’s get into the tactics and actionable tips to get a more valuable and organic audience, leaving a lasting impression.
If you are famous and just launched a business, it’s no big deal for you to get an audience immediately but if you are not famous and started a business, it will exhaust all your energy. Let’s see how we can get those followers.
There are following type of people on Instagram:
- Organic audience
- Fake/inorganic audience
- Competitors
- Potential customers
- Ghost followers
Foremost element to analyze is where you are putting your energy. If you are going for methods like purchasing followers, chances are you’ll end up with ghost followers or fake followers that won’t contribute to your goals. Your potential audience consists of genuine customers and an organic audience. While it may seem challenging initially, a long term approach allows you to hold off people and convert into loyal customers. For sustainable growth, fake and ghost ones are detrimental rather than beneficial.
Tips to follow
Here are a few tips to gain organic and potential customers, whether you are aiming to hit your first 1000 or next 1000, these tips will help you achieve your goal.
Optimize your profile
It is crucial to have a business for your account to be complete. Shift from personal to business profile, ensuring it includes a clear profile picture, an engaging bio, a link tree, website link, and contact details. This makes your business easily accessible to your audience. Providing authentic information encourages people to understand your offering and the essence of your business.
Tip: upgrading to a business account provides access to a suite of professional Instagram tools and features, enabling you to effectively grow and engage with your audience.
Content creation
Create the type of content that resonates with your audience’s preferences, as it encourages people to follow and stay engaged. Leverage colors and graphics to attract and captivate them visually. Develop a content calendar beforehand to analyze what to post and when. Identify peak activity times from insights to tailor your posting schedule accordingly. Consistent and well-timed posts, whether in stories or regular posts, contribute to organic reach and target potential audience.
Ensure your content follows your business theme for a visually attractive and professionally polished look. Maintain consistency in style, color, and typography to align with your business’s original theme.
Instagram offers a variety of tools such as IGTV, reels, Insta live, highlights, providing diverse options to engage with followers and curate an aesthetic view of your account. These tools collectively contribute to attracting and capturing your audience’s attention.
Visual elements like photos, reels, videos play a crucial role in your Instagram strategy, but captions and hashtags are key to promoting content efficiently. To create shareable content, focus on making it discoverable.
Read our blog on how to create shareable content that your audience craves for more information.
When posting, integrate SEO-optimized keywords, emoji’s and hashtags into your captions to target the right audience and make it engaging. Strategic keyword research helps in increasing post discoverability among those actively seeking for such content. Always, include a call-to-action (CTA) in your captions to prompt customer interaction and capture their attention to proceed.
Maintain a consistent platform voice when creating content, by considering the unique strengths and trends of a particular platform. For instance, while reels might excel on Instagram, they may not perform the same on twitter due to platform-specific dynamics. Always tailor your content to suit the rules and preferences of each platform and its audience
Define your niche
Define your niche and post content that caters to your audience’s interests. To understand your followers, you need to know who your people are. Conduct a research to identify and narrow down to a focused group of followers who are genuinely interested in your content. When you have an idea of your audience, it is easier to create content that is appealing to like-minded people who follow your account.
Engage with your audience
Once you’ve gathered information about your followers’ interests, now it’s time to engage them by acknowledging and valuing their interests. Encourage participation through activities such as hosting giveaways, reposting stories, allowing collaborations, conducting polls, asking questions on your stories. Ensure interaction by promoting people to tag their friends and create a ripple effect of visibility. This engagement strategy helps build a loyal community around your content and strengthens your online presence.
Conclusion
Remember, organic growth is slow, yet effective. It demands patience, consistency, determination, and commitment to valuing your audience. With a steadfast approach, you can cultivate a loyal following and reach on Instagram.
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