Google E-E-A-T: The Key to Better SEO

Have you ever wondered why some websites consistently rank higher in Google searches than others? It’s not just about stuffing tons of keywords or using PPC and SEM anymore. In today’s SEO landscape, Google prioritizes content that demonstrates the latest buzzword: “E-E-A-T.” At Boztech, we are here to help you understand what E-E-A-T is and how it can help you succeed online. Keep reading to learn more about this powerful SEO strategy.

Understanding what is EEAT

E-E-A-T is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. Initially, it was E-A-T, but Google added another E for Experience in 2022. It is a set of guidelines for the algorithm to evaluate website quality, acting as a trust signal for Google. This concept is used to assess the quality of web pages. If Google finds your site reliable after evaluation, it is more likely to rank higher in search engine results.

Let’s break down each component:

1. Experience: Google prioritises first-hand experience with the product or service you are promoting to evaluate its authenticity.
2. Expertise: Google values content that is well-cited and offers unique insights on a topic, showcasing its credibility and authenticity.
3. Authoritativeness: Is your business or content highly regarded in your niche? Your website’s demonstration of authority matters. Awards, industry endorsements, and positive reviews build authority.
4. Trustworthiness: How transparent is your page, and does it avoid misinformation? Is it secure and user-friendly? Trust is crucial for both users and search engines. This includes having transparent policies, secure transactions, and accurate, honest content.

How it helps in SEO 

Implementing E-E-A-T principles can significantly boost your website’s SEO performance. By focusing on improved content quality, you can create high-quality, expert content that engages readers, leading to longer page visits and lower bounce rates. Increased credibility, achieved by demonstrating authority and trustworthiness, can earn your site backlinks from reputable sources, further enhancing your SEO. Additionally, providing a better user experience with informative, reliable, and easy-to-read content can improve your site’s overall rankings. 

For example, when news outlets cover major events like the recent advancements in AI technology, those that follow E-E-A-T guidelines by offering expert analysis, first-hand experiences, and transparent, accurate information are more likely to rank higher in search results, driving increased visibility and traffic to their sites.

Tips to rank your content on top

Here are some actionable steps brought to you by Boztech to strengthen your E-E-A-T and climb the Google SERPs (Search engine results pages):

• Focus on creating high-quality, informative content that caters to your audience’s needs. 
• Highlight your team’s qualifications and experience. Showcase awards, certifications, and relevant publications.
• Earn backlinks from reputable websites in your niche. This signals to Google that you’re a trusted source.
• A user-friendly, secure website builds trust and keeps visitors engaged.
• Encourage satisfied customers to leave positive reviews on your website and platforms like Google My Business.

In the world of SEO, these principles play a significant role. They’re like the backbone of your website’s credibility and its ranking. By focusing on E-E-A-T, you ensure your content meets Google’s standards, meaning more people find your site and trust what you offer. It’s similar to laying a strong foundation for long-term growth and success online.

While E-A-T standards vary across different niches, they carry exceptional significance for pages falling under the YMYL category, Your Money or Your Life. YMYL topics encompass subjects important to users’ financial stability, health, safety, and overall well-being. For example, consider someone seeking guidance on “cryptocurrency investment.” Google will prioritise websites demonstrating E-A-T, such as those from established financial institutions with certified experts writing the content. This ensures users get trustworthy information that won’t lead to financial loss.

By building a strong E-A-T foundation, your website becomes more likely to rank well for YMYL searches, attracting the right audience and establishing yourself as a credible source for long-term growth.

Wrapping up

Now we are aware that E-E-A-T is more than just a buzzword; it is the foundation of effective SEO today. In order to climb the Google rankings and reach your target audience, you must ace these principles. But you don’t have to do it alone. 

Boztech offers a comprehensive suite of services, including top-notch web design, development, and SEO.

Contact us now to create a customized strategy that drives results and helps your business succeed online.